Spring Break
Senior to study Spanish language in media sales
One of 30 in nation accepted, recommended by foreign language professor
Emily Hartwig
Issue date: 5/1/08 Section: News
When senior Nicole Chejade graduates in a few weeks, she won't have a job.
But she's not worried.
Instead, Chejade will attend an exclusive 10-day seminar in Texas in June, where she will meet top executives from companies like CBS, ABC and FOX, who have job openings in the sales media industry and are interested in individuals like Chejade. Chejade is double majoring in mass communications with an emphasis in public relations and Spanish with a business emphasis.
"I think it's going to be a really great experience for me to put myself out there and pitch myself to different CEOs and companies," Chejade said.
Chejade is one of 30 students in the country accepted into the annual Media Sales Institute, which is an intense training program for recent graduates who are interested in a career in media sales, according to the MSI Web site.
Dana Meyers, project manager for MSI, said the first seven days are sales and marketing classes, followed by 20-minute mock presentations from the students. The companies then interview the attendees for their job openings.
"(MSI) is very much an opportunity for students," Meyers said. "It's a great opportunity for anyone that's interested in media sales."
Meyers said the MSI targets minorities for this program, to encourage students of diverse ethnic backgrounds to explore media sales, but added anyone can apply.
Chejade's mother is Hispanic and this year's seminar will focus on Spanish language in the media.
Juan Carlos Chaves, foreign language professor and advisor to the Spanish Business Association, said he asked Chejade to apply to MSI because of her dedication to the SBA. He said when SBA brings in speakers, Chejade will often interview the speaker in Spanish and then translate the information into English for the university news bureau, where she also works.
"I talk to her and I know it's going to be done - and done well," Chaves said of Chejade's work ethic, adding he also wrote Chejade a letter of recommendation to the program.
Chejade said she appreciates Chaves' recommendation, because she would not have heard about MSI without him.
"He really goes the extra mile to help his students succeed outside of class," she said.
Chaves said he is always on the look-out for outside job opportunities for his students, because he knows it can be difficult to find a job in the field they want.
"I think that should be the goal of all professors," Chaves said. "Not just to teach the subjects."
But she's not worried.
Instead, Chejade will attend an exclusive 10-day seminar in Texas in June, where she will meet top executives from companies like CBS, ABC and FOX, who have job openings in the sales media industry and are interested in individuals like Chejade. Chejade is double majoring in mass communications with an emphasis in public relations and Spanish with a business emphasis.
"I think it's going to be a really great experience for me to put myself out there and pitch myself to different CEOs and companies," Chejade said.
Chejade is one of 30 students in the country accepted into the annual Media Sales Institute, which is an intense training program for recent graduates who are interested in a career in media sales, according to the MSI Web site.
Dana Meyers, project manager for MSI, said the first seven days are sales and marketing classes, followed by 20-minute mock presentations from the students. The companies then interview the attendees for their job openings.
"(MSI) is very much an opportunity for students," Meyers said. "It's a great opportunity for anyone that's interested in media sales."
Meyers said the MSI targets minorities for this program, to encourage students of diverse ethnic backgrounds to explore media sales, but added anyone can apply.
Chejade's mother is Hispanic and this year's seminar will focus on Spanish language in the media.
Juan Carlos Chaves, foreign language professor and advisor to the Spanish Business Association, said he asked Chejade to apply to MSI because of her dedication to the SBA. He said when SBA brings in speakers, Chejade will often interview the speaker in Spanish and then translate the information into English for the university news bureau, where she also works.
"I talk to her and I know it's going to be done - and done well," Chaves said of Chejade's work ethic, adding he also wrote Chejade a letter of recommendation to the program.
Chejade said she appreciates Chaves' recommendation, because she would not have heard about MSI without him.
"He really goes the extra mile to help his students succeed outside of class," she said.
Chaves said he is always on the look-out for outside job opportunities for his students, because he knows it can be difficult to find a job in the field they want.
"I think that should be the goal of all professors," Chaves said. "Not just to teach the subjects."
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